Popcar

Popcar is redefining the way Australia moves around, to redefine what it is to take that journey to live life better. As a member with Popcar, you’ll get to be part of that.

I worked on the redesign process of the website including marketing research, competitor research, wireframing, prototyping, website mockups, optimising workflow and sitemap.

For the main design direction of POPCAR website, I would like to present a clean, fresh and premium user interface with a smooth user experience. To
achieve this, I have kept the home page simple and clean, using singular colours and photos, and keeping text easy for users to read. As a result of
this, users can easily find key information and be led to join membership or learn more with minimal distractions.